While poking around on YouTube, I happened across the an advertisement for the Common Core. It was sponsored by the Hunt Institute. I know, you’re shocked right?
Just a quick reminder, the Hunt Institute has received millions (nearly $11 million) from the Gates Foundation for supporting and promoting the Common Core.
The Hunt Institute is also holding hands with the Council of Chief State School Officers (CCSSO) in promoting the Core in North Carolina and have been from the very start. See the last line of the last page of this presentation made to the NC State Board of Education in 2010 by the NC Department of Public Instruction.
YouTube ads tailor themselves by pulling content relevant your IP address (and also browsing history), so it would appear this ad was in part intended to target North Carolina audiences. Still trying to reach the majority of people have never heard of ‘the greatest education reform’? A day late and a dollar short perhaps? NC’s about to repeal Common Core.
UPDATE: I’m not the only one calling out the messaging and the Hunt Institute. Check out this article…
The Excellent But False Messaging of the Common Core Standards by Diane Ravitch