THE FRIDAY FOCUS
Less for More Edition
I think most people around like to get more of something for less money. We like getting the most bang for our buck. We love buy one get one free sales. We love coupons and discount houses. We like getting big portions when we eat out because we can take home what we don’t finish – we feel like we got our money’s worth.
Well, over the last three years, our More for Less love affair has been under attack. The latest casualty? The King-sized Snickers Bar. I know, you’re probably as torn up as I am. What road trip would be complete without swinging into a gas station to grab a King-sized Snickers because you’re in the middle of nowhere with not a restaurant in sight?
Reason has this story, which puts a very fine point on what is happening in this country regarding our freedom of choice:
In 1998 a Colorado handyman got swept up in an avalanche that buried his snowmobile and left him stranded in a blizzard. For five days and four nights, rescue teams struggled to locate him. Luckily, the Snickers bar he had in his pocket was a king-sized version. Every one of its 510 calories helped him survive his ordeal.
Future avalanche victims had better hope for a faster rescue team. Mars Inc., the manufacturer of Snickers, is phasing out chocolate products that exceed 250 calories per portion as part of an agreement with Partnership for a Healthier America (PHA). Founded in 2010 in conjunction with the Let’s Move! program, First Lady Michelle Obama’s government initiative aimed at shaping up the nation’s youth, PHA has a mandate to “monitor and publicly report on the progress” of partners such as Mars and, more generally, to “make the healthy choice the easy choice.”
Call it “yes, we can’t!” progressivism. Under the mantle of “choice,” Mars and the PHA are eliminating consumer options. While this tactic may help avid Snickers eaters shed a few pounds and improve corporate profits (don’t expect Mars to reduce its prices when it cuts its standard 280-calorie bar to 250 calories), the Orwellian doublespeak is sure to leave a bad taste in one’s mouth.
So, once again, we have Michelle Obama pressuring companies to curtail our freedom of choice. Let’s ignore for a moment what an incredible hypocrite this woman is and focus on what she’s done here. I’m all for educating people on healthy eating, but going out and pressuring food distributors and restaurants isn’t educating, it’s coercion.
No longer can we decide for ourselves what we wish to purchase with our money, she has seen to it that our eating options are limited. We will eat the healthier portions and foods as dictated to us by the State! It wasn’t enough for this overreaching, unelected menace to try to neuter parents influence when it came to feeding our kids. Nope, she has to go whole hog and wipe out choice everywhere – remember, ‘we just can’t leave it up to parents to decide‘.
Smaller portions at restaurants? They can still charge the same price (and will) to make up for the losses. Smaller candy bar size? Well that smaller size just went up a few cents to offset for losses of the larger, more popular size — and better yet, now people have to buy two in order to ‘satisfy their hunger’. Our love of More for Less has been forced by this woman to become Less for More. Except for her, of course. She gets to live large, literally.
One could argue that is the theme of this entire Presidency really when you look at the constant high level of gas prices, the failed stimulus – tons of cash for few jobs, the train wreck that is Obama’s foreign policy, all the failed Green loans… the list goes on and on. Everything this President and his wife have done has been about spending more of our money for less results and choice.
Michelle Malkin’s “Michelle Obama Archive“