First they came for our Soda…
The First Hamburglar (TFH) is cheering Mayor Bloomberg’s ban of sugary drinks in New York City. No shocker there. The FLOTUS lives to tell other people how to eat and drink. It doesn’t apply to her after all, so what’s the biggie?
The big deal is now Mickey Mouse is being force-fed carrot sticks. Shouldn’t really be shocked, the woman did give out bags of carrots for Halloween, after all.
FOR IMMEDIATE RELEASE
June 5, 2012
FIRST LADY JOINS THE WALT DISNEY COMPANY
TO ANNOUNCE NEW STANDARDS FOR FOOD ADVERTISING TO KIDS
First Lady Michelle Obama today joined The Walt Disney Company Chairman and CEO Robert A. Iger to announce that Disney will become the first major media company to introduce new standards for food advertising on programming targeting kids and families. Under Disney’s new standards, all food and beverage products advertised, sponsored, or promoted on Disney Channel, Disney XD, Disney Junior, Radio Disney, and Disney-owned online destinations oriented to families with younger children will be required by 2015 to meet Disney’s nutrition guidelines. The nutrition guidelines are aligned to federal standards, promote fruit and vegetable consumption and call for limiting calories and reducing saturated fat, sodium, and sugar. American children see an estimated $1.6 billion a year worth of food and beverage marketing, and many of those ads are food food that are high in calories and sugar, but low in nutrition. The First Lady has been focusing on these issues since launching her Let’s Move! initiative, and in 2010 called on the Grocery Manufacturer’s Association to retool their advertising to market healthy foods and habits to children.
“This new initiative is truly a game changer for the health of our children,” said First Lady Michelle Obama. “This is a major American company – a global brand – that is literally changing the way it does business so that our kids can lead healthier lives. With this new initiative, Disney is doing what no major media company has ever done before in the U.S. – and what I hope every company will do going forward. When it comes to the ads they show and the food they sell, they are asking themselves one simple question: ‘Is this good for our kids?’”
“We’re proud of the impact we’ve had over the last six years,” said Robert A. Iger, Chairman and CEO, The Walt Disney Company. “We’ve taken steps across our company to support better choices for families, and now we’re taking the next important step forward by setting new food advertising standards for kids. The emotional connection kids have to our characters and stories gives us a unique opportunity to continue to inspire and encourage them to lead healthier lives.”
There’s more, but it’s all Disney and how they’re entire organization is now all about healthy eating for kids or something. Frankly, the rest of it creeped me out slightly with mention of the “Mickey Check” tool. Read the whole thing. By the way, her mirror has gone missing again… what is that awful frock? Looks like an ’80’s patchwork quilt.
I was recently at Disney and the changes are already in effect. We noted that you had to hunt like decades-old seasoned tracker in order to locate a damn hot dog in the parks. The food courts in the resort were limited in options — every kids meal had grapes and/or carrots. I didn’t mind that so much, but what I did mind is that we were not given the choice. In fact, we didn’t know we had a choice of fries or chips because the menus did not list them as options at all, but as side items on the adult menu. We asked and were told we could opt for the french fries for a kid’s meal if we wanted to..but we had to ask for it.
You know… life is about choices and when you’re on vacation with an already picky eater, the choice to pile on some french fries should be a no brainer. I don’t go to Disney for the food. I don’t think anyone does. Especially when they charge $9 bucks for a hamburger with packaged grapes? Jeez! I go for the rides, the characters and the smiles it all brings to my kids faces. I see what Disney is trying to do there and I don’t knock them for it, but they need to remember what their about and it’s not restricting our eating. As for the First Hamburglar, we all know no one restricts her vacation eating.
UPDATE II: Linked by Michelle’s Mirror – Thanks! Just doing my MOTUS TRUTH TEAM job!
Update III: Doug Ross Linked – Thanks!!